Split Testing with Google analytics

Split Testing with Google analytics

What is Split testing?
Split testing is a way to test 2 different version of a website/squeeze page/Sales page to see which one of them performs better in terms of CTR(Click Through Rate).

You can do minor or major changes to their web pages when split testing different version, you do this by either changing images, colors, placement and the body copy(your marketing text-mumbo jumbo) and see which one increases the rate of the action you want performed( More people clicked the green colored button version than on the blue colored button version)

Here is an example of a what 2 versions of the same website could look like:



(Image is of some split testing that was done to HighriseHQ)



How can I do split testing for free?
Lets be totally honest, there are a bunch of marketers out there trying to sell “premium split testing products” that do pretty much everything free solutions already do for well… free

What we are going to do is to make 2 versions of a single product eCommerce website(SimpleHTML with a PayPal Buy Now button), for this particular test i will use a website that have been up and running for a few weeks already.

The website we are going to be split testing sells an Electronic cigarette kit called a “Lavatube”, don’t panic if you have no clue what any of that means, it is a new niche that I happen to have a bit of knowledge on and is trying to capitalize on.


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