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What is PENGUIN AND PANDA and what role do they play in Seo?

  • jjchircop Level 1
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    What is PENGUIN AND PANDA and what role do they play in Seo?

    Hi guys,

    Can you tell me what/who are Penguin and Panda and how do they matter in ranking of keywords?
    All i heard is Penguin is updated,Panda is updated and so your Ranking is down.

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    robertman11

    robertman11

    They are Google updates to their algorithm intended to remove spam sites and sites that use blackhat methods.
    11 years ago

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    Beverly

    Beverly

    For a few weeks after the first Penguin update came out, many sites were still reporting high position in Google search. Some weeks later, many of the same sites that used blackhat backlinking or spam methods had disappeared from search.

    As for Panda, it's Google's way of preventing duplicate pages from ranking very high in search results. The algorithm tries to reduce the clutter associated with duplicate entries.
    11 years ago

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    josephinek1

    josephinek1

    Nice information.
    9 years ago

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