Community Discussion

What is the Difference between seo and sem?

# SEO
January 13, 2016
jaysh4922 Author Level 1

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The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. SEO is about optimizing the web property to get better rankings in the search results while SEM goes beyond SEO.
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January 13, 2016
SEOGuru
SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM uses the search engines to advertise your website or business to Internet customers and send a more targeted traffic to your Web site.

For example, when people use a search engine to query "fashion handbags", the organic search engine results is where SEO technologies can assist your Web site in being more visible. The paid advertising, or sponsored links are the ones prominently displayed above or beside the organic search results is a product of SEM.

SEO and SEM are not competing services. SEO is considered a subset of SEM services. If you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.

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March 2, 2016
williamjohn
SEO comes under SEM. Making the site visibility to search engine.

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March 9, 2016
johnniewalk
The main difference between seo and sem,
SEO helps to rank your keywords top in the search engine through organic way
SMO by paid advertising it helps to visible your website top in the search engine

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April 9, 2018
Corzhens
What I understand with SEM is the availability of your products in the search list of the search engine when someone searches. For example, if your product is shoes then when someone searches for shoes and your website was included in the search list, that is search engine marketing. I guess SEM involves keywords that you include when you upload new contents like the description of the product that you are selling.

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