The importance of a knowledge base on your website
In the world today, information is what makes the internet stay active. The importance of a knowledge base on your website is huge because you're doing so many things with it that you might not even know. When adding a knowledge base you are helping people get answers to questions they have, encouraging users to add content, and pulling in traffic from the search engines. Knowledge bases are like an ecosystem that brings in traffic and makes everyone happy while freeing up your time at the same time.
Why do I need a knowledge on my website?
If your website has 10 visitors a month or 10,000,000 visitors, you can benefit from a knowledge base on your site. The main reason for this is because you will be able to load it up with dozens or hundreds of questions as soon as you launch it which will increase the amount of content on your website which will answer numerous questions someone might have for you. By answering their questions prior to them actually contacting you, you're freeing up a lot of time that would normally be spent going back and forth via emails or phone calls. And we all know that is money, so save as much as you can
Adding a knowledge base isn't actually difficult at all. If you're on Wordpress you can just install a basic plugin and then it's live for all of your users to use. You can just type in the questions like it's a basic blog post and submit the content then make it available for everyone to see. If you're not on wordpress you can always go over to codecanyon and find a knowledge base script for a few bucks or have someone here on SEOclerks custom code one for you. You may even be able to find someone here that already has a knowledge base coded up and they'll only charge you to install it
Can I make money with a knowledge base?
When it comes to a knowledge base the main thing you're doing is generating content for all your users so you won't want to put ads anywhere on it. The beauty of this set up is that you will be pulling people in from the search engines based on your content, and that means they're targeted traffic which could result in a sale through your own services or products.
So I say that you can't make money directly from your knowledge base, but you can make money from people clicking through to your main pages and purchasing what you offer
Will my users actually look through the knowledge base?
They sure will I know that I've been on plenty of knowledge bases simply because I didn't want to wait for a websites support system to respond to me the next day. If I can find the answer within the knowledge base then that's just as good as if they emailed me or answered my questions over the phone.
This again will increase your sales because people won't have to wait for you to respond. They can just find the answer right on your website and make the decision to pull the trigger on the sale or not.
A knowledge base has a load of benefits from pulling in traffic from the search engines to indirectly increasing the amount of sales you get each month. Knowledge bases are fairly cheap because you can get some free ones off of the wordpress plugin library of pay few bucks to have someone code one up. Add a knowledge base to your website and load it with a lot of questions so you can reduce the time you have to rummage through emails