How to easily land big content writing clients

How to easily land big content writing clients

When you're a content writer, or a blogger, you will usually be looking for new clients fairly often.  Usually you'll send out plenty of emails to any website you can think of, and hope that one of them responds and wants you to write for them full time, but that's not exactly how it works.  You'll need to do various things in order to get any business to respond to you, and even more if you want a big client to bring you on board.  Recently I was looking for additional clients who would sing up for monthly services, and I went through a lot of hoops, but eventually landed one client that will guarantee me profits from month to month, and I'm here to share what you need to do in order to land a client like this!

You need to think of everything from the point of view of the business owner, because they might not realize they need content, and you'll need to show them why they actually do.  It's not to difficult to show them why they need content, but there are a few little selling tricks that help you close more deals, which I'll go over in this discussion

If you're a content writer, or a blogger, I hope you will read through this entire discussion because it will help you out immensely if you're trying to land your first, fifth, or 100th monthly client   If you haven't guessed it, I'll be going over how you can land some big content writing clients without messing anything up along the way, and to do that  you need to do the following:


Target businesses you're more familiar with
When you are starting off as a content writer looking for recurring work, you will be better off targeting clients where you don't have to research topics as much since you already know what you can write about.  If you are targeting just any website, you will likely have to research every single topic to write about and that just increases the time it takes to produce a great article.

Think about it, if you have 2 clients where you don't have to research any topics, because you know what to write about, you can knock out articles in half the time it would take to write for just 1 client you're unfamiliar with.  You can make much more money if you already know what you're writing about opposed to getting clients where you have to do plenty of research prior to starting your article.  So target an industry you're already familiar with.


Show them why they need you as a content writer
Companies don't always know they need a lot of content to be competitive online, so be sure to have statistics ready to show them why websites with more content get the most traffic compared to a bare bones website with no content.  Sure, you can get plenty of leads through PPC platforms, but organic traffic is essentially free and you can get a lot of it that turns into sales just as easily

If they're still on the fence after you tell them why they need content, show them a few of their competitors that are posting on a regular basis to build content on their own websites.  If you can show them competitors doing what you're preaching, they will be more at ease and think of you as the right person for the job.  They will likely try to write their own content for a while, but they will usually come back to you when they realize how much work is involved, so be ready to respond to them when they come crawling back to you


Have samples ready for the business you're targeting
If you're pitching a certain business type, and you don't have any samples on hand, you can kiss that sale goodbye.  If you're a writer, you should have already done plenty of content for other companies, so you can easily show them what you've already done.  This would be like if I owned a towing service and told people I couldn't come pick them up right away because I have to go get a tow truck lol

If you're targeting all the companies within one industry, you can show them all the same generalized articles and not have to write anything new for every company you're contacting.  This will save a ton of time, and if you actually wanted to personalize each article, you just have to switch out business names and addresses


Give away a free set of articles to anyone slightly interested
If you feel the company is interested, but still doesn't want to sign up, you can give them a set of free articles specifically for them.  You will have to write 100% unique articles for them over the course of a few weeks, and when the company puts them on their website they will eventually get some traffic due to your optimized content, then they will get back in contact with you for more content which you will then charge them for.

If you noticed the company put your articles on their website, and they haven't contacted you after a month or two, be sure to follow up with them and ask how the content is working out for them.  If they're not tracking the traffic and leads coming through the content you wrote for them, you probably don't want to work with this company because your relationship with them likely won't be long due to them thinking your content isn't doing what you know it is.


Be polite, professional, and responsive
You always need to be nice to someone you're trying to get to pay you for something, even if they aren't happy with you.  There have been plenty of times that I've gotten to the point where I was following up with a company that I gave free content to and they are upset that the work I did hasn't brought in a ton of sales.  I treat them with respect and figure out what they are doing with the content, and usually they aren't tracking anything, which tells me they don't know what they're doing in the first place lol.

If you're always polite and professional, even if the person you're talking to is not, you can usually turn every conversation into a sale.  People on the fence will see that you're a professional who knows what they're talking about, and be more at ease with giving you a trial run.  If you're responsive, they will see that you are on top of your stuff and don't let an email or phone call go unanswered for a few days before you respond, and they now see you as the professional to work with when they need content.


Accept a lower pay per word in the beginning
A great selling point is to get it in the clients head how much you normally charge for each word of content, but you'll discount the first month or two in order to save them some money until the content you're writing for them is bringing in traffic.  You never want to tell them that you'll discount your services until they are getting search engine traffic, because they will always tell you that they don't yet see a big increase.  Yes, you'll want them to save some money prior to their new content ranking and bringing in new customers, but you need to do a 1 or 2 month time span that is discounted and that's it. 

You can say that you'll charge $0.02 per word, but after 60 days or XX articles, you will be increasing to your normal price os $0.03, $0.04, or even higher than that.  Remember, if you're writing a 2,000 word article and getting paid $0.05 per word, that's a $100 article that you could likely type up in 45 to 60 minutes   Don't get greedy, but make sure you're getting paid for your amazing work


In Conclusion
I just recently did everything I covered above, and it works very well at landing monthly content writing clients.  I contacted 20 companies that had blogs which were lacking, they had good content but not much of it, and let them know what I wanted to do for them.  After a few weeks I had 8 respond to me and want to purchase 1 or 2 articles, which I gave them, but I was looking for bigger fish that wanted to do monthly work.  I did land one big fish that signed up with me for $0.02 per word and up to 10,000 words a day, and I'll be doing that for 2 months and then getting paid more per word after that.  I could just get a $0.01 per word increase, but at 10k words that comes out to an extra $100 worth of work each day   If I do get up to $0.05 per word and hammering out 10k words per day, I'll be bringing in $500 a day.  I don't think I'll be getting paid that much in the end, but it's a goal of mine


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Thanks!

Razzy