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How to convince strangers to purchase something from your website
Whenever you're in business for yourself, you're going to learn really quick that you need to convince complete strangers to open up their wallets or checkbooks and give you money in exchange for something. It doesn't matter if you sell a service or a product, strangers will give you money for it, and you'll need to convince them to do it on your own website. Think about it, how many times have you been on a random website or even Amazon, and purchased something without knowing the business owner or anyone that works there? Probably every single time and you will do it more and more at time goes on lol.
When you convince someone to purchase from you, you're showing them you're an authority within the niche and industry and they will be in good hands when purchasing from you, and they will gladly open up their wallets. Now, if you do this all wrong, you will make it so you don't show any sort of authority and you will definitely not be trusted lol. Trust goes a long way in the world of online sales, so start building it from the beginning of your journey, and you will be happy that you did
In this discussion, I'll be going over a few ways you can convince strangers to purchase something from your website, and those ways are:
Show them why you're unique
If you're the same as all of your competitors, you will never stand out and that means you'll lose sales all over the internet. If you can show how you're unique, you'll catch the eye of many clients, even some that are on the fence about purchasing a service, system, or product from a website like yours.
Showing them that you're unique can come in a few different variations, such as:
- Your Pricing: Your prices can actually be structured differently, where you give monthly payment options, and your competitors require full payment up front.
- Your Products: Your products can do the same thing as your competitors, but they can look 100x better, and people will usually buy your product if it looks more expensive but costs the same as the cheaper model.
- Your Service: If you're renowned for responding to your customers and strangers, extremely quick, you will get more people coming back time and time again to purchase from you.
Show why you're unique and people will show others why you are unique as well
This will just boost your sales, even if you're only doing 1 or 2 things differently
Show them your competitors pricing and reviews
If you're really the best on the block, you will have no problem showing your potential clients your competitors pricing and reviews, because you will obviously have better stats and better prices for the same service or products
People like saving money, and they especially like saving when it comes to a quality product, so if you pair the two you will get plenty of sales over your competitors
Be extremely easy to contact
I can't stress this enough, I tell all of my clients to be very easy to contact through their websites so they never lose a sale. On my own websites I have a phone number, email/contact form, and a chat box that people can contact me through. I have all 3 of these on every website I launch, because it increases the chances of getting someone to contact me through they're preferred method of contact. Not everyone will like a contact form, but they'll opt for a chat box or phone call, and you'll never know your true conversion rates if you're not giving people multiple contact methods.
People like quick answers, so you'll always need to respond ASAP and not wait until the next day to respond, because you'll lose a decent amount of customers that way.
Always respond on social media
I will never understand why people use social media profiles as an FAQ section or a Q&A section, in order to get answers to absolutely everything, but they do! They will literally go to your Facebook business page, ask a question in the form of a comment, and complain if you don't respond immediately. For this reason, you'll need to be on all the major social platforms, and respond ASAP to any comments that do come in. You can simply download the platforms app to your phone so you'll be ready for anything that comes in, even if you're out of the office for the day... yes, you'll have to respond even if it's your "day off" lol.
If you can respond immediately, you'll always be able to convince strangers to purchase from you because they won't be able to think past your conversation and they will make a purchasing decision right then and there.
If you can convince strangers to purchase from you, you'r already doing better than 99% of the websites out there
You need to show that you're unique, show your competitors prices and reviews, be extremely easy to contact, and always be on social media platforms to talk when people ask comments. If you can do those 4 things, you will almost always boost your conversions and make more money through your website
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