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What is better for promoting a business: Facebook or Instagram?
So, I want to promote my business on social media so that all people can buy some things from my business company. Now, I am looking to promote my business. Should I choose Facebook or Instagram?
December 28, 2018, 6:08 pm
If you are an influencer in Instagram then I guess you can promote it better there than in Facebook. But I think Facebook is more appropriate for promoting a business since there are Facebook Groups which you can harness to your needs of support. You don’t have that in Instagram and the only attraction of Instagram are the photos that you are posting. Aside from that Instagram is a boring social media.
December 30, 2018, 9:38 pm
Using social media as a type of advertising could be an advantage to others who doesn't use it. It also target a wide range of customers because you are targeting the entire world and most of us have an access to social media. If I would choose what should I use to promote my business, I would chose both Facebook and Instagram, why would choose one of them if you could use both as a way of advertising. I know some who uses facebook but didn't use Instagram so still you could reach those people who doesn't have an instagram. You should also look for other social media sites like LinkedIn and use it too to promote your business. The more you advertise, the more customers you are targeting.
December 28, 2018, 8:05 pm
Social Media Platforms like Facebook, YouTube and Instagram are good advertising platforms for businesses. I always use Facebook because of its popularity to the masses. It's has the most members/users in all demographics.
December 28, 2018, 8:15 pm
Facebook is indeed more popular than Instagram. In our country, almost everyone has an account on Facebook, the parents make accounts for their babies. Also the elders have their own accounts which is quite amusing.
December 28, 2018, 10:36 pm
Yes, everyone has Facebook account. It a source of joy and happiness. It also contributes busy hours of employees inside the office. They're doing tons of monitoring activity on their account than finishing their work. It only means Facebook is life. ( Ha.Ha.Ha )
December 28, 2018, 11:49 pm
The most advantage is that more people are on Facebook than on any other social media. So if one to do the game of numbers to get wider coverage and get whatever it is out there then putting it on Facebook will work alot better.
December 29, 2018, 4:11 am
Since Facebook now owns Instagram then it would be wiser to promote your business using the most popular site, one which has the most number of users and the most reliable, which is Facebook.
December 28, 2018, 9:44 pm
Really Facebook owns Instagram? I have been using that platform but don't know who owns it. Perhaps, I'm not that particular or I don't mind since I just want to use that application. Instagram is increasing it's popularity. A lot of users are enjoying it. Thank you for sharing that information. I am glad to know it.
December 28, 2018, 11:45 pm
Yeah, Instagram was bought by Facebook and it popularity is overwhelming. Infact friends I know have actively move away from Facebook to Instagram than other platforms.But Facebook is still doing creditably well.
December 29, 2018, 4:14 am
I actually didn't know that Facebook bought Instagram. Thanks for this.
December 29, 2018, 5:53 am
I think it's best to promote your business on Facebook since a lot of people use the platform more than Instagram. But, anyway, it depends on your target market.
December 28, 2018, 10:34 pm
I think it is better to use Facebook in promoting our business because most people are using it everyday for different purposes. In some places of the world, Instagram is not popular and being used very often that is why I would really choose Facebook because it is more easy and convenient to use.
December 28, 2018, 10:45 pm
I agree with you. When it comes to popularity and the variety of users around the world, Facebook is still undisputable.
December 29, 2018, 5:54 am
I think it's best to use both platform which is Facebook and Instagram. Promotion is a great advantage since it has a large number of users and it has a wider scope. Products or services will easily be recognize and access it with ease. Using social media as a medium of promotion is a convenient and hassle free in terms of it's usage.
December 28, 2018, 11:34 pm
Both Facebook and Instagram are effective in promoting one's business. If you can promote in both social media then go, but if you are only going to choose one of them, I think Facebook is better than Instagram. I prefer Facebook because it is more often used. Facebook offers us services way more than Instagram. Facebook has marketplace, you can post without pictures, share videos with higher time duration by which Instagram cannot have. With these features of Facebook, it has undoubtedly more active users than Instagram, therefore, you will be able to reach more people with Facebook rather than Instagram.
December 28, 2018, 11:37 pm
Facebook and instagram both are very popular
social media platforms
. Choosing the right platform depends on what you’re looking for. Benefits of Facebook and Instagram are highly subjective. Different features and audiences mean that what works better for you may not work so well for another business. Instagram may be a better choice for promoting your business and engaging with an audience.
December 29, 2018, 4:06 am
Usually I'd go with Facebook, because it's a lot more user friendly and popular. I even used to think that Facebook beats Instagram in terms of popularity, until recently I figured that it's not true. The youth is usually on Instagram, as I have noticed.
December 29, 2018, 4:35 am
It depends on which audience. If you are looking for a more general audience, Facebook is better because it has the biggest userbase of any social media website. Instagram is still a good social media website to promote your brand if your audience is a more younger generation (<25 years old).
December 29, 2018, 4:56 am
I am more inclined to say Instagram since I am more familiar with it concerning marketing and stuff. But you can't set aside Facebook since it is the one who has the most active users out of all the social media platforms out there. Why select between the two? Just employ both and get the best out of them.
December 29, 2018, 4:58 am
Facebook's got the bigger audience here but since Instagram is now owned by Facebook, you can easily crosspost so you can use both and I recommend it. I would prioritize Facebook though if your target audience is not the younger people.
December 29, 2018, 5:20 am
I'm not gonna let you choose which one among the two you have to go for. I would rather suggest you go promoting your business to as many social media sites as possible. While Facebook and Instagram are on the run for numbers of users worldwide, it will not hurt to advertise product on multiple platforms.
December 29, 2018, 5:21 am
I think I answered this before but I'll answer again just in case. Well, base on numbers, the platform that has more users compared to all social media sites is Facebook. So if you're going to promote your business it's best to take advantage of Facebook Pages. Having more users means you'll get more possible clients. I'm not sure but I think you can pay for a premium to be shown on user's timelines. Of course, Instagram also has that option. Still, Facebook is the best platform for businesses.
December 29, 2018, 5:52 am
You can now connect your Instagram account to your Facebook and have whatever you have posted on Instagram show on Facebook as a way of promoting it. I'm not quite sure now but I think advertising on Instagram would reflect on facebook which would mean killing two birds with one stone
December 29, 2018, 6:06 am
I think it is much better if you use both of them. Yes, Facebook indeed was the most popular social media platform and has the most number of users but you really don't have to choose between the two. Instagram is also a good platform to promote your business. Choosing Facebook over Instagram is good but Choosing both of them for your business is much better.
December 29, 2018, 9:40 am
Facebook has more presence in my opinion. Also there are diverse groups on Facebook which can be fully utilized to promote your business for free. Instagram also has many people but people rarely pay attention to paid promotions on Instagram. Facebook on the other hand, cleverly throws us the paid promotions in our news feed as we are scrolling through and we do have to see it on matter what.
December 29, 2018, 10:02 am
For promoting business i would go with facebook. because i think facebook has the most user if you would compare it with instagram.
December 29, 2018, 10:22 am
As I always say, try using as many resources as possible, don't limit yourself to only one. You certainly can use and SHOULD use both. Instagram has grown in importance, I myself haven't noticed that until now, so I see it as a valid opportunity to promote. There are many other social media sites, in my opinion, FB, IG, and Twitter are the most important ones today.
December 29, 2018, 10:43 am
I agree with you. It's wiser if you use both of these platforms plus all other resources that you can use for your business. That question is like asking what will you gonna pick if you saw a Php 1000 bill and a Php 500 bill? Other people says that they will pick up the Php 1000 bill because it is much bigger but the true wise will say, I will pick them both.
December 30, 2018, 8:46 am
Social media sites are the easiest way to get in touch with customers to promote any products and services. To answer your question, I personally think Facebook is a better site to promote any kind of business. We all know that almost everyone has their accounts already registered on this particular site and I also think Facebook has a larger range of users than Instagram. For me, it is an easier and most convenient platform for businesses.
December 29, 2018, 11:05 am
What is better for promoting a business: Facebook or Instagram? I think you should use the two platforms in order to promote your business, which helps you to make a bigger fruit on every person that wants to contribute to your business always study more in order to build your business thanks.
December 29, 2018, 11:20 am
Facebook is a lot more popular than Instagram and is seen as more of a general purpose social network. If you're going to choose between the two, I would rather go with Facebook. However, Instagram can be useful to promote businesses in certain niches, such as travel-related stuff and restaurants.
December 29, 2018, 1:09 pm
I like Facebook because if you use their paid ads they can be quite effective. You can also use Facebook groups to promote your products and they can be quite effective. However Facebook rules are changing. Some times they don't allow links that promote products. I think we all need to learn to use Instagram. Instagram is better as a visual tool. So if your product is in fashion, art e.t.c you are better off on Instagram.
December 29, 2018, 1:51 pm
Yeah, the ads on Facebook are a lot more superior, and able to catch the eye. Instagram's design is too overwhelming for me, don't know why. But the greatest source of ads is YouTube, if you ask me.
December 30, 2018, 4:22 am
Well, it all will depend on the products that you choose to promote on these platforms. Instagram and Facebook are both immensely popular and can be very effective in promoting your business. If your business is targeting the younger generation , then Instagram will be more appropriate than Facebook. However, Facebook will provide you with a target audience along all the age groups.
December 29, 2018, 1:54 pm
Facebook OWNS Instagram. To me, it's not really a question of which is better. I'm going to use both because they're linked. It's very easy to post to my Instagram and then click the share button and repost to my Facebook profile or page or group or to a friends' timeline. That's a double promotion. An added plus is that I can easily reshare from Instagram to Twitter. Which is better? Facebook or Instagram? I see no reason to compare them.
December 29, 2018, 3:07 pm
Honestly, both have their benefits - if you can utilize both I think it's beneficial to do so. I don't think it's necessary to pick and choose. The success of the advertising sources may be wildly different for different kinds of businesses, so sometimes it can be a matter of trial and error. You could always do a week of advertising on both platforms to see how they perform, and then adjust your advertising budget and plans from there.
December 29, 2018, 5:17 pm
I had been using Facebook for different purposes for a longer period of time already and I realized how it is important for us in our day to day living and for business purposes as well. I find it easy to promote products and services using Facebook since it is the most trusted sites in my country in terms of advertisement purposes.
December 29, 2018, 10:26 pm
Instagram is best on photo sharing and if people find it interesting they will look for some information and I think facebook is good on that. I suggest you use a different platform to promote your business.
December 29, 2018, 10:36 pm
I believe Facebook is the best choice when it comes to promoting your business. Aside from its popularity, Facebook has tons of features that are not on Instagram such as fast widespread sharing of a single post and being able to comment on every picture of a post. People in my country use Facebook a lot so it’s a great idea to use this social media platform to promote your business.
December 29, 2018, 11:58 pm
I like Facebook for the fact that you can create private groups for those people you have created a service for keeping them more engaged.
December 30, 2018, 12:24 am
I would go for Facebook since it has been my partner in my small business for almost 5 years now. It’s been a great help to me. I also find Facebook to be more popular and more widely-used so I can reach more people using Facebook.
December 30, 2018, 2:16 am
I have never really used Instagram for marketing so, I can't comment on their effectiveness of marketing and promoting. I would like to hear other peoples experience with Instagram.
Facebook is good to reach a lot of people. However, it is important to test multiple items to see what is working to make the sales needle move. Reaching 2 million people who don't buy anything isn't of any value, it has happened to me.
Now, I do very small cost advertising tests and when something starts selling I then increase the budget slowly. Tip: Always do small increases of your budget once something starts to sell because there is always a limit to total amount of customers, even on big platforms with millions of users.
With any platform you can either have good success or total failures. Go slow in the beginning and slowly grow your business to minimize potential losses.
December 30, 2018, 5:00 am
I have found instagram to be more fun to use. The reason being there are lot of pages sharing small amount of data. I can tell you that there are some really good pages which have enough followers. You may definitely need to be making use of that. And reach more people and who knows you can even be a better influencer in the due process. I'd recommend you work on instagram for quicker visibility.
December 30, 2018, 7:20 am
I know a lot of people who are using Facebook as a means of promoting their business, and somehow they seem to have succeeded. I believe Facebook is better, at least in our country, because of the number of people who are using it. Aside from the fact that Instagram has less features compared to Facebook, I only know a few people who use it to promote their business.
December 30, 2018, 7:35 am
If you are new to advertising business in social networking sites, then, Facebook is the easiest place to start and learn the craft. I would say it is the easiest because you would not add much effort since you already know how to use Facebook. But if you have incredible photos of your products and you feel like those photos could be your stronger suit than words, then Instagram is the way to go. Instagram more or less works on Photos more than words and using eye-catching photos of your products or services could spread the word about your business easily. Lastly, if you have the time to make wonderful videos then you should use Youtube as well. There are plenty of advantage of using Youtube, because besides the ability to sell your products and service there directly, you could also monetize your videos if you get a lot of views.
December 30, 2018, 8:07 am
I think Facebook because everyone have a facebook account and it is popular
December 30, 2018, 9:33 am
Thank you people for providing your opinion! It surely means a lot! I think that I will start with Facebook because it is easiest to use. Again, thank you so much, I will wait for more comments before I decide but Facebook is favorite now!
December 30, 2018, 11:10 am
It depends on what kind of demographic you're trying to attract. Facebook is more user-friendly and is better used for the age groups which are known to be a little less familiar with the use of the internet. It's not unusual for older users to have a facebook which they use to keep in touch with friends and family.
Instagram, I think, is more for the younger folk, or the people who are very fond of photography. I've seen shops run on Instagram, and while there are more facebook businesses, it might just be a matter of time before Instagram catches on.
December 31, 2018, 6:30 am
I Think that FB is the most powerful Platform. You can Promote your Business with FB. Thanks
January 24, 2019, 8:22 am
Saat ini media sosial tidak hanya digunakan sebagai media untuk bersosialisasi, hiburan dan informasi, tetapi juga sebagai tempat bisnis. Populer media sosial di kalangan masyarakat saat ini tentu saja menjadi target utama para pengusaha dalam konteks sosial dan tak terbatas dari media sosial.Tren penjualan melalui media sosial saat ini telah mengubah gaya hidup banyak orang. Tidak hanya disukai lebih mudah dan lebih praktis tetapi juga produk yang ditawarkan juga lebih menarik. Fitur-fitur canggih yang ditawarkan oleh masing-masing media sosial yang ditentukan untuk memfasilitasi proses promosi untuk pembelian produk. Ini tentu akan sangat bermanfaat bagi Anda yang ingin menjelajah bisnis online. Di antara banyak media sosial saat ini, Facebook dan Instagram adalah dua media sosial yang paling menonjol untuk digunakan sebagai media baik untuk promosi maupun penjualan online. Ini tergantung pada jumlah pengguna media sosial, yang cukup banyak dibandingkan dengan media sosial lainnya, menjadikannya sebagai media sosial dengan jumlah akun bisnis online terbanyak.
Keuntungan dan Kerugian Fitur Facebook dan Instagram
Mengunggah gambar telah banyak diterapkan di banyak media sosial, tetapi keuntungan mengunggah gambar oleh Facebook adalah kualitas gambar yang tidak akan berubah. Gambar detail produk pada produk akan terlihat lebih jelas, dan tentu saja dari sisi konsumen akan lebih memuaskan konsumen dapat melihat kualitas produk hanya dari gambar dan meningkatkan lebih mudah bagi mereka untuk membuat keputusan pembelian. Kerugian dari fitur gambar unggahan di Facebook sendiri untuk diunggah dengan perangkat atau perangkat lunak lain, editorial foto yang dapat diberikan oleh Facebook hanya memotong gambar (memotong gambar) dan tag gambar (memberi tanda pada foto).
Fitur ini pada awalnya tidak digunakan terlalu banyak di Facebook tetapi, sekarang sering digunakan karena persaingan bisnis online yang lebih ketat dan menuntut banyak strategi promosi kreatif dalam mempromosikan dan menjual produk.Kelebihan mengunggah video dari Facebook sama seperti gambarnya apakah kualitas video tidak akan berubah, bahkan tidak ada batas durasi di Facebook karena kapasitas yang dimiliki Facebook lebih besar dari media sosial lainnya. Kekurangannya adalah Anda harus mengedit melalui aplikasi lain jika Anda ingin memberi efek pada video yang diunggah.
Fanpage dapat diberikan sebagai fitur terbaik yang ditawarkan oleh Facebook untuk Anda yang ingin dibuka secara online. Membuat akun fanpage ini cukup mudah, salah satu syaratnya adalah memiliki akun pribadi di Facebook terlebih dahulu dan kemudian dapat membuat akun fanpage ini.Keuntungan dari fanpage ini untuk bisnis adalah Anda dapat dengan bebas membeli produk tanpa khawatir dengan konten pribadi dan juga mudah mencari keuntungan pelanggan untuk mengetahui informasi tentang produk Anda. Fanpage ini, yaitu:
Jumlah penggemar tidak terbatas.
Dapat diindeks oleh mesin pencari
Muncul di umpan berita pembeliDan yang paling penting, tampilan yang ditawarkan oleh fanpage memberikan kesan profesional yang memudahkan lebih bagi Anda untuk mendapatkan kepercayaan dari calon pelanggan.
Instagram adalah media sosial pertama yang menggunakan gambar sebagai konten utama, oleh karena itu Instagram memiliki berbagai jenis efek dan penyaringan yang unik dan lucu yang dapat diterapkan pada gambar yang akan diunggah. Jadi Anda tidak perlu repot menggunakan aplikasi lain untuk menginstal foto yang akan diunggah. Kelemahan di Instagram adalah gambar yang tidak dapat disimpan (diunduh) dan harus menggunakan aplikasi lain untuk mengunduhnya. Selain itu, kualitas gambar yang diunduh dari kualitas Instagram akan menurun, karena Instagram menyesuaikan kapasitasnya untuk digunakan pada smartphone.
Seperti pada gambar, Instagram juga memiliki beragam efek unik dan filter yang dapat diterapkan pada video yang akan diunggah selain dapat diganti (mengurangi) durasi atau bagian video yang tidak diinginkan langsung di Instagram. Kelemahan video editorial ini juga terjadi pada gambar, yaitu kualitas video akan berkurang kompilasi Anda ingin mengunduhnya. Selain itu, durasi video maksimum yang dapat diunggah hanya 1 menit.
Sama seperti kata kunci di mesin pencari, fungsi tagar di Instagram tidak jauh berbeda dari twitter media sosial, dengan menggunakan tagar, pengguna dapat langsung menuju ke topik yang ingin Anda lihat atau cari. Tagar ini tentu akan membantu Anda dalam mendukung produk. Cukup untuk membuat daftar tagar paling populer pada gambar produk diunggah atau membuat tagar unik yang hanya dimiliki oleh produk Anda. MENGENAI tagar yang tepat akan meningkatkan proses penyebaran informasi tentang produk.
Fitur terbaru dari Instagram ini menawarkan fitur tambahan dalam menginstal gambar atau video. Seperti menambahkan stiker atau teks tambahan pada konten yang diunggah ke gambar dan video. Namun kekurangan dari fitur ini adalah konten yang diunggah akan hilang dalam waktu 24 jam dan durasi maksimum dari video yang diunggah hanya 10 detik.
January 28, 2019, 5:53 am
'What is better for promoting a business Facebook or Instagram'
. Based on