With more and more people accessing the web from mobile devices today, mobile SEO is no longer something you can ignore when building your business online. In addition to using standard search engine optimization (SEO) techniques, you should pay special attention to optimizing your site for mobile devices.
If you fail to consider mobile web users, your rankings will suffer for it and you may miss out on a lot of sales as a result. It's crucial that you understand the role of mobile SEO and that you realize why it's so important for building your business.
In this article, we'll tell you why you need to start using mobile SEO when building your brand online.
1. Improve the User Experience
If the desktop version of your site appears on mobile devices then the text may be hard to read, links may be difficult to click, and navigation can be tiresome for visitors. Google favors websites that are easy to use and navigate, and if your website design isn't catering to mobile users, you may have trouble ranking in search results.
By using a mobile-friendly design and improving the user experience, you'll also decrease your site's bounce rate. You'll increase the time users stay on your site and there will be a better chance of making a sale. A reduced bounce rate will also serve as a great indicator to Google that your site is worthwhile, and as a result, it may start sending more traffic your way.
2. Expand Your Reach
These days, many customers aren't using computers as often as they're using smaller devices such as smartphones and tablets. If you want to expand your reach then it's important that you don't just optimize your site for desktop users.
By improving mobile SEO and ensuring that your site works well for mobile users, you'll meet your customers where they are and capitalize on opportunities to reach more people. When you work to reach mobile users as well, you'll build greater brand awareness and will give your business the best chance of success.
3. Mobile Users May Be Ready to Buy
For local businesses, improving mobile SEO is especially important. This is because many customers search for products and services while on the go.
If you have an in-person shop or office for your business, these customers will be much more likely to visit you if they're able to access your site on a mobile device. Many mobile users are ready to visit a business or buy a product immediately after making a search.
By improving mobile SEO you'll also be improving local SEO, helping ensure that you get more customers who are in your local area.
4. Increase Page Speed
Another big benefit of using mobile SEO is that it will also help you improve the speed of your website.
Boosting website speed and ensuring your site loads easily will benefit your business in more ways than one. Faster page speed will help ensure that customers who visit your site will stay on it for a longer period of time. The more time a user stays on your site the more likely it will be that they'll come across a product or service that they're interested in and the less likely they'll be to visit a competitor's site instead.
Additionally, Google pays close attention to website bounce rates. If people are leaving your site quickly after they arrive, Google may think that your site isn't valuable for web searchers and your site may go down in search rankings.
5. An Alternative to Apps
While building a mobile app for your business could be a great decision, it can also be costly. Creating a great app for your business can be expensive and time-consuming.
Mobile SEO is a great alternative to building an app while still allowing your business to capitalize on mobile users and reach people who are on the go. Making your mobile website function more effectively will allow you to expand the reach of your business while also avoiding the level of effort and resources needed to build a mobile app.
6. Outshine the Competition
The sooner you adopt mobile SEO practices, the better off you'll be when it comes to outshining the competition.
Many business owners are slow to adopt SEO strategies in the first place, and many of them are even more behind when it comes to mobile optimization. By ensuring your business stays ahead of the curve, you'll gain an edge over the competition and will build more brand recognition with mobile users.
For businesses who want to reach mobile users, using mobile SEO techniques can help you be first in line when reaching these customers. If optimized well, your site will show up in mobile searches well ahead of your competition.
7. Improve Desktop Search Rankings
While mobile SEO is aimed at improving search rankings on mobile devices such as tablets and smartphones, the benefits don't stop there. As with many aspects of improving your web presence, success in one area will also make you more successful in another. influence your success in another. The same is true for mobile SEO, and when you do it right, you may notice that your rankings also improve in desktop searches.
Google is taking a mobile-first approach these days. This means that if you do a great job of improving mobile SEO, chances are that you'll also see improvements in desktop search rankings. as well.
Building Your Brand With Mobile SEO Techniques
If you want to successfully build your brand online, you need to start making use of mobile SEO techniques. By understanding the importance of mobile SEO and taking action to improve your site for mobile devices, you'll outshine your competitors and get more customers than ever before.
Need help with your mobile SEO efforts? Check out our SEO listings now to find SEO services that fit your needs.