7 ways to avoid reader fatigue when someone is reading your content

When you start writing content for your blog or website you will notice some people coming in to read and interact with your posts.  This of course only happens over time after you've built your authority, but that will come eventually.  One thing that people don't think of is reader fatigue and how it could be hurting your own sales and profits.  If you're just staring out blogging, you might not understand what reader fatigue is, but luckily you've landed on this discussion

Reader fatigue is basically what it sounds like, people start reading your content and then all of their energy seems to be sucked out of them.  This happens when the content is unclear or boring, maybe even both at the same time, which results in people closing your website and moving on.  You'll want to keep people on your website as much as possible, so let's try to avoid reader fatigue as much as possible.

Reader fatigue is rampant among the internet because of low quality content, but you can avoid it by following these following 7 tips:


Have a clear and concise message
When people are reading, their attention spans are very short, especially when they are reading online.  You'll need to capture their attention within 5 seconds of them reading and keep them interested every 10 seconds, which isn't an easy thing to always do.  If you're just talking about how great you are or how amazing your blog is, you won't see much of a response to your content and people will get fatigued fairly quick.

Post great content that is clear and concise, and you will see people staying on your website longer.


Don't saturate your content with keywords
You don't want to over optimize your post because it will not only be hard to read but you will notice a keyword density penalty because Google and the other search engines will think you're trying to abuse their ranking systems. 

Write your content how you would say it.  You wouldn't write an article about dog collars and say "I love dog collars so much that diamond dog collars are better than red dog collars!".  This just looks like you're trying to stuff keywords into your content as much as possible and people will also hate it.  It's not readable and people will leave after the first sentence.


You are now a journalist
You need to write like a journalist within your niche if you want to be taken seriously.  Now, there is a fine line between being a journalist and writing like one.  You're not actually a journalist so you can put some emotion into your writing, but you still need to think of how a journalist structures their content in order to keep people interested and never get fatigued


Publish content on a regular basis
Many bloggers will publish content once a week or even once a month, which isn't even close to enough if you want to be taken seriously.  Think about it, if you're posting once a week, that means you only have 52 posts at the end of the year.  If you're posting just once a month, that's only 12 posts a month!  If you're publishing content to your blog, on a regular basis, you're probably writing up quality content 3 or more times a week in order for your readers to always have something new to read.  Also, if you're posting 3 times a week you'll have 156 posts compared to a measly 12 posts if you were only doing one a month

Remember, your content still has to be high quality.  You can't slack off on your writing because you're doing it more often.


Engage with your readers
One of the main things that creates reader fatigue is lack of engagement.  I've been to thousands of blogs and I would say that only 10% of the people actually publishing the content is engaging with the readers when they ask a question or give praise on a good post. 

If you want to increase reader engagement, you need to engage as well.  You can't expect your readers to have a conversation with each other, even though that could happen, you need to get in there and do the work yourself


Hit your post with some formatting!
I talk about this alot when going over how to publish content.  Many people think that a simple line break (when someone presses the "enter" button) is enough to split up their content, but it's not.  You need to add in some bold characters, increase font size on your headers, underline some stuff or even add some pictures in there in order to keep your reader interested.

Not formatting your content will have them land on a wall of text, and they will leave almost immediately.


Use some Call to Actions
Making money from blogging is something we're all trying to do.  If you're not trying to make money from your blog, you need to start thinking about it, because it's a great revenue generation method

Throw in a call to action here and there within your blog posts, if it fits well with the content, in order to increase your revenue.  You don't have to put a "buy now" button after a paragraph, you can just add some adsense and see if people click it over time



In Conclusion
Writing on your blog, or your company's blog, is never an easy thing to learn how to do.  You won't be the best right away, but you can learn how to do everything over time.  Avoiding reader fatigue is something that you should learn fairly early, so it's a good thing you've found this discussion   So get to writing and test out different writing practices in order to increase your time on page and engagement



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Thanks!

Razzy